Design Must

2011

Description

"Design must seduce, shape, and perhaps more importantly, evoke an emotional response."
—April Greiman

This quote exemplifies what good and effective design should do. Inspired by the gorgeous photography of Karin Rosenthal, film noir, classical figure drawing poses (specifically contrapposto), I worked with a little but mighty film crew, and the gracious, phenomenally beautiful Rebecca Frank to capture the natural beauty and design apparent in the human body.

All individuals experience emotional responses to things. It is my hope that this short visual experience imparts some mood or sense of emotion for the viewer.

The typography in the opening shot, was practically achieved by projection mapping an animation onto Rebecca's back.

This my first attempt undertaking a film project of this nature and it was a tremendous learning experience. I am deeply grateful to all those who worked the late nights to help me realize my vision.

Cinematographers: Wes Terray and Chris Potter
Model: Rebecca Frank
Set Assistants/Hands: Amy Belitsos and Mark
Music Composer and Mixer: Brian Kennedy

Fields

Film, Design, Typography

Design Must

April Greiman's quote: "Design must seduce, shape, and perhaps more importantly, evoke an emotional response", exemplifies what good and effective design should do.

Inspired by the gorgeous photography of Karin Rosenthal, film noir, classical figure drawing poses (specifically contrapposto), I worked with a little but mighty film crew, and the gracious, phenomenally beautiful Rebecca Frank to capture the natural beauty and design apparent in the human body.
All individuals experience emotional responses to things. It is my hope that this short visual experience imparts some mood or sense of emotion for the viewer.

The typography in the opening shot, was practically achieved by projection mapping an animation onto Rebecca's back.

This my first attempt undertaking a film project of this nature and it was a tremendous learning experience. I am deeply grateful to all those who worked the late nights to help me realize my vision.
Cinematographers :: Wes Terray and Chris Potter
Model :: Rebecca Frank
Set Assistants/Hands :: Amy Belitsos and Mark
A grid of numbers was projected onto Rebecca's back so that I could design an animation which would map correctly on her back.

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Reel 2011

This is montage of projects I have created over the course of the last year- and-a-half. It demonstrates my conceptual thinking, design, film, animation, direction and editing skills. The work in this reel was created using Adobe Illustrator, After Effects, Photoshop, Apple Motion, Final Cut Pro, Cinema 4D, Dragon Stop Motion and Canon 60 and 5D's cameras.

Motion Graphics, Film, Advertising

2011
Healthy Parks Healthy People NPS PSA

This PSA was designed and animated for Healthy Parks, Healthy People, which is a joint initiative between the National Park Services and local San Francisco Bay Area doctors. The PSA aims to encourage youth to go outdoors and play.

Designed and Animated by: Lydia Baillergeau and Russell DeMaestri

Used: Adobe After Effects & Illustrator, Cinema 4D
Music by Brian Kennedy, Sound SFX/Mix & Master by Fab Martini, Voice Over by Stu Lucero

Animation, Creative Direction, Motion Graphics

2011
Let the Right One In Film Titles

Movie titles created for my title design class at Ex'pression College. The titles were shot using a Canon 60D. A miniature set was created then covered with water. Plaster of Paris was shaken into the water to create the snowy feel.

Used: Canon 60D, Apple Motion, 4 foot tall tank, gallons of water, plaster of paris, toys, dolly

Cinematography, Motion Graphics, Typography

2011
Sandman Superwoman Love Music Video

The footage was shot using two Canon 60D cameras. Backgrounds were meticulously created in Adobe Photoshop and Illustrator and composited and animated in After Effects.

Used: Adobe After Effects, Illustrator and Photoshop. All footage shot on a green screen using two Canon 60D cameras.

Designed and Animated by: Lydia Baillergeau, Daniel Duncan and Tyler Hopps

Motion Graphics, Film, Creative Direction

2011
AT&T Simplify Your Life

This piece was created for an ATT "Simplify Your Life" contest. I illustrated all of the assets in Adobe Illustrator and animated in After Effects.

Used: Adobe After Effects and Illustrator
Music by Brian Kennedy, SFX/Mix & Master by Ryan Smith

Motion Graphics, Illustration, Art Direction

2011
MTV Beat Battle San Francisco

A playful short created to promote a Valentine's Day beat battle in San Francisco.

Used: Cinema 4D, Adobe After Effects
Music by Brian Kennedy (remix of Tony Bennett's "I Left My Heart in San Francisco")

Motion Graphics, Animation

2011
Safe America Foundation "Text First. Talk Second" PSA

This public service announcement promotes Safe America Foundation's slogan, “Text First. Talk Second.” During an emergency we want to know if our loved ones are okay. When everyone is attempting to call their family and friends at the same time, networks can become overloaded and prevent calls from getting through. Safe America urges people to send SMS text messages first to verify if their loved ones are okay, and to reserve phone calls for life threatening emergencies.

This PSA won two awards:
—1st place in the Safe America Foundation Text First Talk Second competition. The piece was selected to be nationally broadcasted.
—3rd place in the future@motion competition.

Used: Adobe After Effects, Illustrator and Photoshop, Greenscreen, Panasonic HVX
Music by Brian Kennedy, SFX/Voice over/Mix & Master by Travis Glines and Brian Kennedy

Advertising, Motion Graphics

2011
Arrival Departure Airport Project

This was a hypothetical project for the Oakland Airport Southwest Terminal. I wanted to create something that would be accessible to all ages. The project is modular so that anyone can catch on whenever they arrive in the terminal. The concept is meant to showcase the gamut of emotions one may experience when traveling. I served as creative director and co-producer for this animation and created storyboards, style frames and the many of the project assets.

Used: Adobe After Effects, Illustrator, Photoshop; Canon 60D, Dragon Stop Motion, Clay, Toys, Paper
Music and sound design by Daniel Botello, Tosh Oliveri-Nelson & Joe Rodriguez

Motion Graphics, Creative Direction, Design

2011
Feed Your Brain

I and a group of three other students from Ex'pression College for Digital Arts were solely tasked with creating an animation to celebrate the 5 year anniversary of the Motion Conference.

Each year Motion brings together the most creative and talented minds from the motion graphic design, animation, and visual effects industries. Over the course of three days, attendees share their work, ideas, wisdom, and ultimately they gain new creative perspectives.

This stop motion animation reinterprets and deconstructs two very iconic design pieces, Pete Mondrian's "Broadway Boogie Woogie" and El Lissitzky's "Beat the Whites with the Red Wedge". By using jello, which is bright, colorful, malleable, and very unpredictable, we intended to elude to the idea that design should always be approached with new angles and perspectives. Creatives should constantly think outside of the box, know the rules and know how and when to break them and to fearlessly explore new approaches.

Used: Jello (300+ boxes of Knox), Food coloring, Canon 60 D, Dragon Stop Motion software

Motion Graphics

2012
Cave Scribe Films Production House Animation

This animation for Cave Scribe films pays homage to the cave paintings of Lascaux. Animals were hand drawn and animated frame by frame and layers of charcoal were ground up, scanned and composited in After Effects to add a tactile "non-digital" aspect to the piece.

The project was was co-completed over one long day with fellow Ex'pression graduate Daniel Duncan, a pack of Generals charcoal, an Eadweard Muybridge run cycle, After Effects, Illustrator and Cinema 4D.

Used: Adobe Illustrator, Adobe After Effects, Cinema 4D & charcoal

Branding, Motion Graphics

2012
Change Your World

This 2 minute animation for Intrax's Ayusa program illustrates the power of participating in a cultural study abroad program. The program creates lifelong global connections between the exchange student and their host family and community.

Used: Adobe Illustrator and After Effects

Roles: Lydia Baillergeau · Creative Director, Designer, Animator
Lauren Patterson · Designer, Animator

Animation, Illustration, Motion Graphics

2012
Keas Goes to Work

Keas Goes to Work
This stop motion animation was created by LaunchSquad for Keas: an online wellness program that inspired us to try something different. Paper stop motion animation. LaunchSquad Video partnered with illustrator Devon Kelley–Yurdin who created each and every asset by hand. From tiny sprinkles on a paper doughnut to miniature office supplies, no detail was spared. Then, roughly 1000 photographs were taken and composited to bring the animation to life.

Used: Dragon Frame Stop Motion Software, Adobe After Effects and Illustrator, Final Cut Pro

Roles: Lydia Baillergeau · Art Direction, Designer, Animator
Devon Kelley-Yurdin · Paper craft, Illustrator, Animator
Brett Marty · Animator
Colin Gill · Designer/Animator
Greg Henkel · Animator

Animation, Art Direction, Motion Graphics

2012
Get Satisfaction—Customer Communities: New-School Forum

Customer Communities: New-School Forums That Drive Revenue from Social · LaunchSquad Video

This playful, graphically bold animation was created for LaunchSquad's client Get Satisfaction which is the leading customer engagement platform. Get Satisfaction helps companies build better relationships with their customers and prospects.

The purpose of this video was to showcase how one can quickly setup an online customer community to engage with customers anywhere they are: on your website, Facebook, search, or on a mobile device.

Used: Adobe After Effects and Illustrator

Roles: Creative Director, Designer, Animator
Lauren Patterson: Animation support

Animation, Art Direction, Motion Graphics

2012