Design Must
2011
Description
"Design must seduce, shape, and perhaps more importantly, evoke an emotional response."
—April Greiman

This quote exemplifies what good and effective design should do. Inspired by the gorgeous photography of Karin Rosenthal, film noir, classical figure drawing poses (specifically contrapposto), I worked with a little but mighty film crew, and the gracious, phenomenally beautiful Rebecca Frank to capture the natural beauty and design apparent in the human body.

All individuals experience emotional responses to things. It is my hope that this short visual experience imparts some mood or sense of emotion for the viewer.

The typography in the opening shot, was practically achieved by projection mapping an animation onto Rebecca's back.

This my first attempt undertaking a film project of this nature and it was a tremendous learning experience. I am deeply grateful to all those who worked the late nights to help me realize my vision.

Cinematographers: Wes Terray and Chris Potter
Model: Rebecca Frank
Set Assistants/Hands: Amy Belitsos and Mark
Music Composer and Mixer: Brian Kennedy
Fields
Film, Design, Typography
  • Design Must
    April Greiman's quote: "Design must seduce, shape, and perhaps more importantly, evoke an emotional response", exemplifies what good and effective design should do. 

    Inspired by the gorgeous photography of Karin Rosenthal, film noir, classical figure drawing poses (specifically contrapposto), I worked with a little but mighty film crew, and the gracious, phenomenally beautiful Rebecca Frank to capture the natural beauty and design apparent in the human body.
    All individuals experience emotional responses to things. It is my hope that this short visual experience imparts some mood or sense of emotion for the viewer.

    The typography in the opening shot, was practically achieved by projection mapping an animation onto Rebecca's back. 

    This my first attempt undertaking a film project of this nature and it was a tremendous learning experience. I am deeply grateful to all those who worked the late nights to help me realize my vision.
    Cinematographers :: Wes Terray and Chris Potter
    Model :: Rebecca Frank
    Set Assistants/Hands :: Amy Belitsos and Mark
  • A grid of numbers was projected onto Rebecca's back so that I could design an animation which would map correctly on her back.